The ERCIS - as an interdisciplinary network of researches in the field of Information Systems - takes a holistic view on the interplay of customer data, channel options, and related processes. It also considers the technical infrastructure in terms of "Big Data" as well as the preparation and analysis of customer-specific data. Advanced analytics gives channel-specific insights into customer behaviour, enables a comprehensive segmentation of customers and interaction in the relevant channels.
Arvato CRM Solutions is a leading global provider of omni-channel CRM. With its tech-enabled omni-channel platform and more than 40.000 skilled customer service representatives in > 100 sites in > 20 countries it operates, manages and transforms strategic customer interactions in multiple verticals as HighTech, Banking, Financial Services, Insurances and Healthcare. It provides an excellent base for practice oriented research. The cooperative development of innovative, relevant concepts, algorithms, and solutions is supported by application of state of the art methodologies like design thinking or agile development methods. Arvato CRM Solutions is part of the international service provider Arvato that belongs to Bertelsmann.
