One of the key aspects of the Omni-Channel Lab is its active teaching role at the University of Münster. The Lab offers seminars as part of the Bachelors and Masters programs, allowing students to engage with topics related to Omni-Channel CRM.

  • WT 17/18 - Customer Service at Hilti

    Starting in October, eight master students will work together with Hilti on challenges in their global contact center. A unified reporting and omni-channel process optimization in their all-in-one software solution is aim of the project seminar.
  • ST 17 - Bachelor's Project Seminar: Omni-Channel ERP Software Selection

    In cooperation with the MVNO (mobile virtual network operator) Drillisch, students of the Bachelor's degree of information systems performed a thorough market analysis of ERP software capable of handling omni-channel retailing. A special requirement of the Drillisch AG is their multi-brand strategy, where each brand can be seen as a channel.
  • WT 16/17 - Bachelor’s Project Seminar: Tech-enabled Omni-Channel CRM

    This project seminar, in the Bachelor's program, enabled five students to implement a graphical component that integrates and represents customer information from Facebook, Facebook Messenger, WhatsApp, E-Mail and a CRM system.

  • WT 16/17 - Master’s Seminar: Stream Clustering

    This master's seminar comprised six students focusing on stream clustering algorithms. Stream clustering algorithms find patterns and segments in a continuous stream of data. Each student selected one algorithm from the scientific literature and was be asked to implement it and evaluated it empirically. As an example, the algorithms can be used to detect and also track market segments over time. For this reason, the seminar complements our current research on market segmentation.